Animal Farm Essaytechniques Essay Example for Free

Animal Farm Essaytechniques Essay Orwell believes that communism is dangerous to the public and is a form of enslaving the population of a free nation. In order to express his attitudes towards Russia’s political system Orwell wrote the text animal farm in the form of a satirical allegory, and utilized narrative elements such as Plot and Themes to deliver his moral, which elicits his attitudes, or feelings towards communism. In order to increase the target audience of the text and thus further raise awareness Orwell wrote animal farm in the form of a satirical novel. The effect of this decision was that the novel captivated its audience and despite a greater meaning, while still understandable by the younger populace. A satirical allegory is a text that ridicules aspects of something whilst utilizing symbolic characters or references. An example directly from the text itself is Orwell’s portrayal of Soviet Russia’s political leaders Stalin and Trotsky. In the text Orwell portrays these men as pigs, which are often associated with greed and selfishness. Such selfishness occurred with Russia’s political leaders, who oppressed the population and lived the high life while their people suffered. This idea of greed in political leaders is also further reinforced by the progression of the characters through the plot. As mentioned earlier, being an allegory Animal farm symbolically references both people as well as events. The events, or actual plot of animal farm was intended to mirror the events of the Russian revolution, albeit portraying them in a fitting way. As the plot unfolds, and the characters develop we begin to see through events the greed, and slow class stratification that results. We begin to see as Orwell intends, that under the communist system hat animal farm assumes after the revolution; that when rivaling parties are chased out, and only one political party remains, a free nation slowly transforms into one of oppression under a totalitarian leader. These events act to elicit the idea of communism being very dangerous to the freedom of society and the general public, which were virtually enslaved by their leaders and worked to death for the sole benefit of th eir leaders. Another method of communication used by Orwell to display his attitude towards Soviet Russia’s political system is themes. Orwell makes extensive use of the themes of greed and the control of society through propaganda to show the negative effects of a communist government. In Animal Farm, the greed of the pigs causes them to enslave their fellow animals through the use of a consistent bombardment of propaganda which literally brainwashes the animals into believing they are working for themselves rather than their tyrant leaders. This mirrors communist Russia in the forties where propaganda and even religion were used to control the population and make them believe that they were all working to benefit themselves, when in reality this was not the case. George Orwell’s combination of these parallel events in the plot with real events in communist Russia, and use of themes to reinforce his ideas contained within his satirical allegory, act to elicit the idea that communism itself. Whether it be in Russia or elsewhere, it is destructive on the lives of the entire working population of the nation, and even though equality is promoted, greed consumes the leaders. This results in extreme class stratification, which leads to a society by which the population is almost lifeless and where are all working for the benefit of the political leaders.

One Flew Over The Cuckoos Nest Essay -- essays research papers

Freedom is defined as 'the condition of being free of restraints'; but freedom for me has a greater and deeper meaning. Freedom is the power to make one's own decisions, the power to laugh, the power to speak one's mind with out boundaries. Freedom is a frame of mind. One is only truly free when they themselves believe it to be so. This mentality of freedom is best seen in Chief Bromden's character. Although he lives in world full of rules, he slowly but surely breaks from the chains, and begins to believe himself free, regardless of his location. This way of thinking, lead him to finally become physically free. In the beginning of the novel the Chief is stuck in some sort of "fog" that acts as his way of hiding from the outside world and all his problems. Everyone on the ward thought him to be a deaf mute because he never talked. But the truth was that he wasn't deaf or mute, but it wasn't until he started coming out of the fog, that he began to improve. Chief once said that, " he knows you have to laugh at the things that hurt you just keep yourself in balance, just to keep you from running plumb crazy"(123). Laughter is what helped him to come out of him fog and talk for the first time in many years. " At first I started getting real mad. I though he was making fun of me like other people had†¦but the more I thought about it the funnier it seemed to me. I tried to stop but I could feel I was about to laugh-not at McM...

Good to Great †by Jim Collins Essay

I found my reading of Good To Great by Jim Collins very informative and even entertaining. It is interesting to me his concepts and perceptions and how although when you read them they seem rather elementary and obvious, Mr. Collins is indeed an outside the box thinker/writer and it is because of his ease of explaining his concepts that the message simply comes across as easy. The main idea that is presented in this book is that â€Å"Good is the Enemy of Great. † At first glance I had to re-read the statement to make sure I understood it correctly. My immediate response was to understand it as all too often people, and business decision makers, have a simple goal of being good at what they do. Mr. Collins and his research team were able to whittle that idea down to a handful of concepts that although many have the perception are good, but don’t clarify their exact goals of greatness. The first concept of Good To Great was Level 5 Leadership. Companies may have great product, great sales, great marketing, etc. but what makes them better than Good? What makes takes them to the Great level? Their Leadership. During the research of this book Mr.  Collins and his team identified multiple characteristics these leaders had that lead their company above and beyond just the Good status. Of these the common factor I understood was that of humility and giving credit to his surrounding personnel. Keeping the focus off of â€Å"look what I did† but rather keeping the focus off them, but at the same time taking responsibility for the mistakes of the company as a whole that they were in charge of looking after. These personalities also showed a great level of commitment and loyalty to their companies and tended to have been promoted from within. Thus having a firm understanding of the culture of the company and knowing a long term goal of the company. Secondly the book introduced the concept of â€Å"First Who, Then What†. I related this concept to the phrase â€Å"Trimming The Fat†. Great leaders realize that if you’re only as good as your support, than you better get the right support in the right places. The Level 5 Leader would have to find those that could lead as well. If you have the right thinkers and decision makers in the right positions, then the â€Å"what† could be figured out. By having the right decision makers from the get go then the goal was already on its way to Great. By doing so you are training your supports to eventually be capable to take your place and instilling a long term succession of the company’s goals for great. The next concept given was Confront the Brutal Facts With Unwavering Faith. Expanding on having placed the right â€Å"Who† where it was most beneficial, it is equally important to stay focused no matter the difficult time. The chapter focused on sticking to your guns, having faith in your company, and seeing the obstacle though. This again focused on loyalty to the company. As time goes on and the tough time regains it’s momentum back into the right direction, Problem solving starts with asking the right questions. It’s more proactive to take control of our future than being reactive and leaving the destiny up to chance. Companies that were able to make it through the ups and downs of success on their way to Great. Another aspect was for these decision makers to be honest with them and be willing a capable of confronting the hard questions that perhaps they didn’t want the answer to. But, faced the brutal facts head on. Fourth is the â€Å"Hedgehog Concept†. This was probably my favorite concept and I think will be the most important lesson I will take and use in my career path. The comparison was stated, â€Å"The fox knows many things, but the hedgehog knows one big thing†. I think all too often it gets confused that if you’re in charge and making decisions you have to be the most knowledgeable person in that area. Remember though, especially in the totality of the emphasis of this book, you are not alone. In the chapter, Mr. Collins worded his idea this way, â€Å"The Hedgehog Concept is a turning point in the journey from good to great. It typically takes the right people willing to address the brutal facts over an extended period of time to get to the deep understanding of a Hedgehog Concept. What a great statement. It shows the level of determination, loyalty, and staying focused that you realize your true One thing. Then you expand on that One thing. It will set you apart from the field and past the Good threshold into the level of Great! â€Å"Culture of Discipline† was the next concept. One again focusing on hard work and staying focused on your goal of surpassing into the Great realm and not just staying there but forever raising the bar. Mr. Collins focused on the idea the in this sense discipline as a system. It involves the company in it’s entirety and making sure the companies â€Å"culture is filled with people committed to discipline in keeping to the standards. Each of these concepts builds on the one before it and this one is no different. Staying true to his â€Å"Hedgehog Concept† Mr. Collins also introduces his â€Å"Three Circles† concept. By focusing on keeping a Discipline in the company, it will help keep those involved with their eye on the prize of being able to find that one thing to be great at and to stay on top. Technology Accelerator was the idea to not let technology become a crutch of sorts. Technology is like any other tool and if used properly it will assist you in your success and getting here faster or with ease. Again, building on the concept before it also emphasizes to stay with your Hedgehog circles and keeping focused on them. Technology will not make you the best or most disciplined. It is a tool and should be used to accelerate your momentum into the right direction of your company’s goals, not be the creator of the momentum. Lastly â€Å"Flywheel and Doom Loop† was used to follow up. It’s a focus on being able to identify any and all aspects that take you away from the previous concepts. You should always be looking for ways to improve and stay ahead of the pack. The world of business is ever changing which keeps the bar separating Good from Great ever moving as well. Complacency is a â€Å"Good† trait. Having a system of check and balance working together with a cleaning house mentality will help to keep your company above that bar.

The Behavioral And Psychological Symptoms Of Dementia

Alzheimer’s Disease (AD), first described and named after Dr Alois Alzheimer in 1906, is a progressive neurodegenerative disorder, neuropathologically characterised by gross cerebral atrophy, extracellular senile plaques and intracellular neurofibrillary tangles (Zetterberg Mattsson, (2014). Clinically, AD is characterised by memory loss, cognitive impairment and behavioural and psychological changes (Carter, Resnick, Mallampalli Kalbarczyk, 2012). The Behavioural and Psychological Symptoms of Dementia (BPSD) have a significant impact on the quality of life of the person with dementia and the caregiver (Rouch et al, 2014). The existence and intensity of the BPSD has a greater negative impact on caregivers then the actual cognitive decline (Rouch et al, 2014). AD is the most common cause of dementia and accounts of 60 – 80% of all dementia cases (Carter et al, 2012). AD is a chronic, progressive neurodegenerative disease that affects approximately 300 000 people in Australia and is expected to rise to 1 million people by 2050 (Creegan, Hunt, McManus Smith, 2015). Over the next 5 years, direct cost to the healthcare system is expected to rise from $3.2 billion to $6 billion (Creegan et al, 2015). Globally it is estimated that by 2050, one in eighty-five individuals will be suffering from AD (Creegan et al, 2015). Women are disproportionately affected by the disease, with almost two thirds of Americans with AD being women (Carter et al, 2012). The first keyShow MoreRelatedThe Common Types Of Dementia1013 Words   |  5 PagesDementia can be defined as a decline in mental ability severe enough to interfere with daily life (alz.org). More than often, individuals affected by dementia are over the age of 65. In the United States, there are more than three million cases of dementia each year. According to World Health Organization, the number of people living with dementia is currently estimated at 47.5 million worldwide and is expected to increase to 75.6 million by 2030 (World Health Organization 2015). Dementia is causedRead MoreInfluence Of Mental Health And Families, Friends, And Other Close Personal Relationships1585 Words   |  7 Pageshealth and families, friends, and other close personal relationships, specifically Alzheimer s disease. Alzheimer s Disease is a progressive form of dementia, that damages the brain in all areas of the brain, but affects the hippocampus essential to memory and learning. Atrophy: gende rs global dysfunction progression corresponds with symptoms of the disease memory, mood, language, and recognition to daily tasks. 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It should be noted that these symptoms can be caused by many other diseases or could even be mistaken as signs of aging. The disease is quite debilitating and leaves the person incapable of doing the simplest tasks in life. Dementia leads to behavioral upsets andRead MoreSchizophrenia/Psychosis/Life Span948 Words   |  4 PagesSchizophrenia and Psychosis and Life Span Development Paper Shanda Walton University of Phoenix October 20, 2008 Schizophrenia translates as split mind and the psychological changes can be so profound that the affected individual is thrust into a world that bears little resemblance to everyday experience. The person with schizophrenia lives in an internal world marked by thought processes that have gone awry; delusions, hallucinations, and generally disordered thinking become the normRead MoreAlzheimer s Disease, And Vascular Dementia1565 Words   |  7 PagesAbstract Dementia is considered to be discovered by a German psychiatrist by the name of Alois Alzheimer. This discovery was made during the process of his examination of a patient with unusual behavior. In that discovery he found similarities that are linked to having Alzheimer’s disease. Dementia is known as being a slow, yet steady decline of one’s mental ability. The disease eventually becomes so severe that it will interfere with one’s daily living ability. This is not one specific diseaseRead MoreAlzheimer s Disease : Symptoms And Treatment Of Dementia1482 Words   |  6 Pagesother subsets of dementia, Alzheimer’s disease being one of the most well known. With the skyrocketing increase of individuals suffering from dementia will come the need for more intervention and prevention projects to help the number of individuals suffering from all forms of dementia. Even though there is an umbrella of different forms of dementia, dementia it self is a term used to describe a disease that is chronic, progressive, and terminal and each of the forms of dementia are classified inRead MoreMy First Clinical Rotation As A Nursing Student1314 Words   |  6 PagesDuring my first clinical rotation as a nursing student, I was assigned to care for several older adults suffering from dementia. Although all of my patients ranged in severity from mild to severe progression of dementia, they all experienced moments of agitation, anxiety, or disturbed behaviors related to their disease. It occurred to me after careful review of several patient charts that despite often being prescribed pharmaceutical regimes for other comorbidities, these patients were rarely prescribedRead MoreAlzheimer s Disease : A Progressive And Fatal Neurodegenerative Condition2426 Words   |  10 Pagescause of dementia in older adults. When an individual has dementia they will lose cognitive functioning and have behavioral issues which can interfere in a person’s daily life and activities. Dementia can at first be mild (when it is just starting to happen) up to the severe stage, when the individual must depend on other’s to help them with all their basic needs. Memory problems can be one of the first signs of Alzheimer’s, but doesn’t always mean the person has Alzheimer’s. The symptoms that a personRead MoreNursing: Learning Theories910 Words   |  4 PagesPsychological theories of learning have been embraced in many fields including nursing. Three prominent learning theories are behavioral theory, cognitive learning theory, and social learning theory. Behavioral theory traditionally concentrates on reinforcement or punishment as a method to learn, cognitive theory concentrates on mental representations or models as a means of learning and Banduras social learning theory focuses on learning by observation, via modeling. The following three studies

The Great Gatsby A Criticism Of The Twenties (grade 11...

The Roaring Twenties is considered to be a time of excessive celebration and immense corruption. The novel, The Great Gatsby, by F. Scott Fitzgerald is a criticism of American society and its values during this era of history. This criticism is first apparent in the people who go to Gatsbys parties. They get absurdly drunk, do not know who their host is and are rude by excessively gossiping about him. This commentary is also shown in the corruption of the police. Gatsby is able to pay off the police so that the activities going on at his home will go unnoticed and so that he may behave as he wishes. This criticism is finally shown in the corruption of friendship and love, the simple fact being that there is none. People use Gatsby and†¦show more content†¦This excessiveness is shown when Nick leaves the party and observes a car accident in the front drive. Nick says, nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Then, very gradually, part by part, a pale, dangling individual nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;stepped out of the wreck, pawing tentatively at the ground with nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;a large uncertain dancing shoe... nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;‘Whas matter? he inquired calmly. ‘Did we run outa gas? nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Half a dozen fingers pointed at the amputated wheel - he nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;stared at it for a moment, and then looked upward as though nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;he suspected it had dropped from the sky...At least a dozen men, nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;some of them a little better off than he was, explained that wheel nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;and car were no longer joined by any physical bond. (55-56) This man in the car is so drunk he does not even realize that the car has stopped moving; furthermore, he even fails to recognize that the wheel is no longer a part of the car. The people behave carelessly and rudely at Gatsbys parties. They only go to his houseShow MoreRelatedSAT Top 30 Essay Evidence18536 Words   |  75 PagesP age |1 Top 30 Examples to Use as SAT Essay Evidence An exclusive special report from eSATPrepTips.com By Christian Heath P age |2 Table of Contents Introduction ................................................................................................................................................. 4 Adventurers and Explorers: Amelia Earhart (Female Aviation Pioneer) ................................................................................................ 5 Christopher

What The Boiling Points And Enthalpy Of Vaporization Of...

The goals of the first assignment are to learn and execute proper document formatting, resource and data gathering, data analysis, and to demonstrate knowledge of plagiarism. In order to successfully complete the first assignment, I will complete a short series of tasks to help get me started. First, I read all supporting documentation on the formatting of the assignment. Then, I read through the assignment and found some information in the tasks that I had questions on. Knowing the assignments tasks, I will gather a short list of reliable resources to help get me started. Next, I will look up background information that I need more knowledge on. For example, I need to look up what the boiling points and enthalpy of vaporization of straight chain 1-monochloroalkanes are. I have not taken Organic Chemistry and this may by my weakness, so I will have to do extra background research. Using my knowledge of general chemistry and Microsoft office, I will practice data gathering and formatting, data analysis, and communication skills in this first assignment. For task one, we are required to find eight straight chain 1-monochloroalkanes, eight 1-alchohols, and eight 1-monofluoroalkanes. Many online databases list compounds like these and report specific or averaged scientific data. For example, PubChem, NIST, and Chemspider all have reputable data with sources listed for each data point. Following the assignment formatting guidelines, I will construct a table the 24 compoundsShow MoreRelatedSample Resume : Chemical Engineering Lab1318 Words   |  6 PagesPre-Reflection Assignment #1 I will be completing this assignment for Chemical Engineering Lab 1 as an introduction to the writing and formatting process that is expected by Professor Burrows. During this writing, I will work to become familiar with the whole process of the lab report. This will include practicing how to format professional tables and plots, with clear and understandable information and captions. My previous experience with formatting reports in Microsoft Office and utilizing

Business communication use of social Media

Question: Discuss about the Business communication use of social Media in A Crisis Situation. Answer: During the digital age, social media platforms have been forming an increasingly central part of how people communicate (Reiter, 2011). Various social media platforms like Facebook, Cafemom, Twitter, WhatsApp, Youtube among others allows people in different regions of the world to share information. Its ability to circulate and amplify information as well as the capacity to lead informal conversations makes it to be applied in professional context. Social media is an important lever of crisis management during the new media age (Jin, 2016). According to researchers, the worlds digital population is more literate and more vocal than the offline counterparts. Because of this factor, there is a high possibility that most of the news that relates to the corporate crisis will first break online. Every organization is vulnerable to crisis and the time when the crises will arise is sometimes unpredictable (George Pratt, 2012). Therefore, establishing mitigation strategies plays a significant role in preventing the effects of crises when they occur. For example, a man coming to an organization could hurt or kill the assistant manager or other people in the company. While formulating communication plan for an organization, social media should be considered because it is cost effective tools, easy to access and joins a large number of people compared to some of the traditional methods like email and online advertising (Jin, 2016). The blog posts, tweets, and Facebook upload can enable organizations to offer immediate response or assistance to the employee, customers, and other stakeholders, during the times of crises. As companies continue to become more vulnerable to crisis, it has become mandatory for them to incorporate social media into crises communication plans because it assists in disseminating relevant information instantaneously (Forman, 2013). Although there are various factors to consider before disseminating information through this mode of communication, social media is a paramount tool which when used in the right way can assist an organization to prepare, respond and recover from all sorts of crises. In the current days, a lot of social media platforms enable companies to provide information concerning emergencies more efficiently because they represent the new communication mechanism (Jin, 2016). Most of the social media platforms are with Computerized, digital, and communication technology that allows networking in the fastest and more efficient ways to various audiences simultaneously. As a result of these features, organizations have realized it can assist them to influence the way in which people think, behave and react to information and situations during the times of crises. Because of being linked to the modern technology, social media can distribute information faster than the traditional ways (Liam, 2011). Most of the platforms are also easily accessible because they are available in almost all internet enabled devices including cell phones. The reason why this medium of communication should be used in communication plan is that it is cheaper compared to other forms of communication. The role of social media during the times of crises is vital and unavoidable (Liam, 2011). The use of these platforms can enable an organization to enhance readiness and responses, minimize the cost of the crisis, improve transparency of decisions and also improve the potential acceptance of the possible outcomes. Indeed, the use of social media can be used as a primary communication tool during crises. Companies that are sensitive to changes and technological adaptations constantly use blogs, twitter, cell phones and other social media platforms to disseminate information concerning crisis (Karen, 2013). The use of these tools enables these companies to reach large number of audience with minimal cost. While status update in most of the social media platforms is associated with regular life updates or significant life announcements, taking a second to write everything is okay in the wake of crises can be an incredibly fast and simple way of relieving stakeholders from uneasiness (Forman, 2013). Some of the social media platforms have moved this case to the next level by introducing Facebook safety check. This aspect enables Facebook to ask if you are fine when there are crises in your company or city. If you respond that everything is fine, it automatically sends out a status update which says that I am safe. When people reason about the benefits of social media in business operations, they mostly think about marketing (Rundle, 2010 ). However, many companies are beginning to use social media in various aspects including communicating in the events of crises. When crises or emergency occur, social media can be used distribute information and also to seek for assistance. When emergencies arise, individuals look for an immediate and detailed response concerning what might be happening. They use social media platforms to obtain as much information as possible concerning the risks and the outcomes of the crisis. Continuous idea sharing in organizations enriches the culture of innovation and teamwork. The use of social media helps companies to enhance brainstorming, collaboration, and creativity. Frequent and timely communication helps the employees, managers and other stakeholders to stay connected to what is happening within the organization. For example, when the intern tweeted the boss that there was an armed person in the company he or she assisted him to know what was going on in the organization. The case of giving the boss information concerning the danger that was facing the company could help the boss to take an immediate action like calling the police to address the issue (Rundle, 2010 ). This means if well utilized, social media can assist in addressing real-time information that can help in dealing with risk activities that may endanger the lives of staff members. Apart from realizing benefits during the times of crisis, use social media as an internal communication platform can enable an organization to achieve other advantages (Richard, 2011). Some of these benefits may include an increase in profits, reputation and employee satisfaction. The use of social media in communication plan also facilitates faster decision making, easier collaboration on projects and greater recognition for the staff member who performs better. When cell phone networks are blocked, social media can be an effective way of tracing a missing employee or someone who is in danger within an organization. Various aspects make social media so influential in organizational communication. One of these factors is it is free to sign up, meaning any person can join. Another factor is that most of the social media platforms have massive memberships (George Pratt, 2012). For example, Facebook alone has more than million users who are in different areas of the world. This indicates that this mode of communication can connect employees with their bosses irrespective of their geographical locations. Including social media has other benefits apart from just communicating. Because of its ability to link a significant number of people, organizations can use social media as an advertising tool (Melissa, 2015). Companies have realized that advertising products through social media is cheaper and more efficient than using mass media and other advertising channels. Some of the big companies like Dell have used social media to maximize their sales, brand, and market share. Social media has established a new way for employees to connect and share information when emergencies occur (Monahan, 2010). This includes enabling the victims to look for assistance when the traditional sources of communication are not available and sharing information when crises are likely to arise. Although there are various issues that organizations should be conscious of when using social media in their communication plan, the benefits identified in the recent studies are undeniable. The use of social media in times of crises can be successful when three key aspects are considered. These aspects are; the delivery channel, the message content and the frequency of message delivery (Jeanne, 2013). When using these platforms during times of crises, the information that the company sends should take into account various factors like who will read the message and the kind of response they are likely to provide. The information should be in line with the companys goals and policy and must be sincere, honest and informative. While using social media as a communication tool, it is important to ensure the message content is designed in a manner that it can assist in closing the gap between what the recipients know and what they would like to know (Reiter, 2011). The company should also be keen with the content so as to avoid sending incorrect information. Although social media has had a lot of benefits during the times of crises, there are various negative issues associated with it when used as a communication tool in organizations. For example, most of the starters tend to feel that people on social media are often wrong. The reason why they have this kind of perception is that most of the platforms do not have truth filter. When the new users read a stream of other peoples opinions, the process becomes tedious and even fails to understand those who are talking facts and those who exaggerate their comments. During times of crises, information should be sent immediately to the people who are likely to be impacted like employees and other stakeholders to ensure their safety (Marilyn, 2015). Because not everyone is in the social media and also those who are members may not be online during the times of crises, the use of social media as a communication tool during the times of crises may not be as efficient as using an emergency notification system. Using social media platforms as a communication tool can also encourage the spread of misinformation which may impact the reputation of an organization especially when the information is published (Venegas, 2010). In the era when the traditional ways of communication ruled the day, organizations were able to edit incorrect information or even request for a retraction in case of inaccurate coverage. In the recent days, misinformation can be intentionally published and end up impacting the reputation of an organization. The speed associated with most of the social media platforms enables information to spread more broadly (Napoleon, 2013). That is, it offers a decentralized network structure which through linking, sharing, as well as posting, encourages a wider spread of information. This means in occasions of crises, information can be revealed publicly and globally, hence making the containment of crises and its effects more challenging. Sometimes when the information is not real, the company may end up experiencing challenges to convince a large number of people that what they read from the social media was unreal (Marilyn, 2015). When information send through social media, it may also reveal sensitive details that can endanger other people. Because the information send through social media during the events of crises reaches a large number of audiences, some of the people respond with comments which may worsen the scenario (Nicholaus, 2014). For example, when an organization is faced with crises, there are those in the social media who will give an exaggerated feedback concerning the situation. Providing exaggerated comments may make other people to make wrong conclusions concerning the scenario, or may even trigger other crises. Competitors may also utilize the information send through social media to come up with strategies that can enable them to attain a competitive advantage. As a conclusion, social media can be a valuable tool in organizations communication plans (Jin, 2016). It can also be an efficient communication mechanism not only for minimizing the impact of crises but also as a useful channel for sharing knowledge and the management of crises in organizations. Most of the companies do not understand that the best time to think about crises is not during the crises. Organizations should consider investing in social media communication channels and encourage online consumer relationships (Suzanne, 2010). The role of social media in times of crises is to defend organizational reputation. After establishing online relationships, companies should leverage these associations and draw upon goodwill in times of crises. Crises communication plans is an important public relation tool. Some of the Social media platforms can be used as a communication tool in times of crises (Venegas, 2010). However, using this tool may either assist or hurt in times of crises. This means organizations must be careful while using social media in their communication plans. References Forman, J., 2013. Storytelling in Business: The Authentic and Fluent Organization. Stanford, CA: Stanford University Press. George, A. M. Pratt, C. B., 2012. Case Studies in Crisis Communication: International Perspectives on Hits and Misses. New York: Routledge. Jeanne, M., 2013. Three Trends Affect Social Media Adoption in Your Agency. The Public Manager, 42(1), pp. 422-430. Jin, D. Y., 2016. Understanding Civic Engagement in the Smartphone Era: Corporate Sphere vs. Public Sphere *. Development and Society, 45(2), pp. 78-123. Karen, S., 2013. Connecting Social Media problems and popular culture: Why Media is Not the Answer.. Boulder CO: Westview Press. Liam, C., 2011. Jamming on Innovation: An Interview with Liam Cleaver. Research-Technology Management, 56(6), pp. 78-90. Marilyn, C., 2015. An Analytical Report Assignment-Identifying the Use of Social Media by Business Functions. Journal of Applied Research for Business Instruction, 13(1), pp. 89-92. Melissa, V., 2015. The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks. Career Planning and Adult Development Journal, 31(1), pp. 120-132. Monahan, B. A., 2010. The Shock of the News: Media Coverage and the Making of 9/11. New York: New York University Press. Napoleon, B., 2013. The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age. Journalism and Mass Communication Quarterly, 90(1), pp. 89-100. Nicholaus, E., 2014. Outlining a Crisis Management Plan for a Community: Crisis Planning in Michigan. Michigan Journal of Counseling, 41(1), pp. 54-80. Reiter, R. M., 2011. Mediated Business Interactions: Intercultural Communication between Speakers of Spanish. Edinburgh: Edinburgh University Press. Richard, G. A., 2011. Editor's Note: Intelligent Networking and Global Media Communication. Global Media Journal, 11(19), pp. 90-120. Rundle, C. N., 2010 . The Communication Problem Solver: Simple Tools and Techniques for Busy Managers.. New York: American Management Association. Suzanne, G. A., 2010. Crisis Communications Management 2.0: Organizational Principles to Manage Crisis in an Online World.1. Organization Development Journal, 28(1), pp. 85-90. Venegas, C., 2010. Digital Dilemmas: The State, the Individual, and Digital Media in Cuba. New Brunswick, NJ: Rutgers University Press.